This project required creation of a logo, and application across collateral, that would accurately represent Brisbane small business The Best Little Vintage Van in Vegas. The challenge lay in composition of the very long name, as well as communicating the array of vintage items they sell. I wanted to steer clear of a Van in the logo as this was a bit too predictable. I decided to create some custom typography for the logo, based on retro lettering from the 1960s. The colour scheme was chosen by picking out key colours in a supplied photograph of the Van when set up at the markets. The flamingo was chosen as accompanying graphic due to its iconic nature and ability to represent an appropriate moment in time.